The Where, How, and What in Crafting Your Value Ladder
Just like buying a paint can, filled with paint, the paint can’t magically make it on to your wall without a couple things first…
You need to get a couple rollers, a rolling stick, sandpaper, primer, splash guard, paint plate, tape, gloves, etc. just to get the paint on the wall and have it look decent.
You’ll need skills yourself or to hire someone who has those skills to get the paint on the wall, and to make it look presentable (more like “Friggun Good”)
Let’s put it this way, you don’t go to the Home Depot and buy a can of paint and hope the rest happens on its own, right?
and you also aren’t upset that you have to buy the other products to paint your wall, right? (unless you’re an angry elf…)
The other items that are sold are upsell’s in your buying process. What these upsells do for you with your paint project is speed up the process of painting your wall.
The best upsells that work in your funnel are additional products and services that add Speed and Automation for your customer to accomplish their goal (or get away from their “pain”)
The first place to start is by going over what your current offer is…
Then look at what would make the perfect solution to your customer’s problem?
Does your current offer give the perfect solution to your customer? or are there are things your customer has to do in order to get to their perfect solution?
More than likely, your single product isn’t the end-all-be-all that you think it is…
There are many other ways that you can add value to your customer to move them into the direction of a perfect solution.
[Listen to the episode to find out what to do next…]
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